Department of State Development

Expressions of Interest have closed for this event.


12-17 November 2019

Why Japan?

The Japanese market is characterized by consumers with high levels of disposable income and a preference for quality.

The Japanese liquor market is one of the largest in the world with estimated annual sales of 4 trillion yen and growing consumption in several categories. Spirit and beer account for 90% of sales including a well-established local craft beverage culture.

In a market that values quality over price, that actively seeks a great story behind everything they consume, South Australia’s craft beverage sector is well matched to carve a niche in Japan. 

The mission will collaborate with the first Tasting South Australia event in the Hibiya shopping district of Tokyo where delegates will promote their products alongside our most popular products in Japan. Supported by a bar takeover, the mission provides opportunities to interact directly with targeted consumers. 

Companies will also participate in the Tokyo Whiskey Festival where highly influential media, bartenders and F&B managers mix with high end consumers. 

Site visits will expose you to the influence of bartenders in the flourishing, high end Tokyo bar scene while market briefings will provide market insights and connections for supply chain and logistics.  

The mission occurs in the week following the Hong Kong Wine and Spirit Fair allowing companies to maximize their time in the market. Companies can choose to attend both or just one of these events with Tradestart support provided in both countries (subject to minimum registrations). To register for the Hong Kong Wine and Spirit Fair email

Who should attend?

South Australian craft beer, spirit or non-wine beverage companies currently exporting or targeting the Japan market. 

Companies looking to build their market knowledge, relationships, competitor awareness, brand positioning and brand promotion in market. 

What’s included?

The Department for Trade, Tourism and Investment (DTTI) will provide:

  • In -market briefings, translators, meetings and venue hire
  • Co-ordinate site visit schedule
  • Provide shared space and booth construction / branding at Tasting South Australia- Hibiya
  • Provide shared space and booth construction / branding at the Tokyo Whiskey Festival
  • Co-ordinate a one hour seminar at the Tokyo Whiskey Festival
  • Translated craft beverage and company guide for consumers. 

What’s not included?

Delegates to cover airfares, accommodation, all meals and internal transport (other than specified in the program).
Sample freight and clearance costs. DTTI will assist with delivery process for product not in market.


Applications will be subject to an approval process and participation will be at the discretion of the Department of Trade, Tourism and Investment. 

This mission will be subject to minimum registration numbers. Expressing your interest does not commit you to attending, confirmation will be required once your EOI is approved. 

More information

Expressions of Interest have now closed.