A program of consumer activations, business and networking events held across ten cities in China highlighting Australian premium food and beverage, healthcare, innovation, financial services, education, investment, culture, tourism & sports, leveraging digital platforms and media to maximise impact.
Austrade will coordinate a state, commonwealth and industry approach to showcase a variety of reputable Australian brands and curating a comprehensive Australia national branding festival for the Chinese consumers.
Support provided by the South Australian Government
While an Austrade-led program, representatives from the Department for Trade, Tourism and Investment will be present on-ground to support South Australian companies and facilitate industry business meetings.
The one-month program is likely to coincide with SIAL (mid-May), the Port Adelaide Football Club AFL game (30-31 May) and Wine Australia Roadshow in China (1-8 June).
EOIs: Austrade (further details will be provided once available)
Led by Austrade