20 Dec 2018 invest, brewing, boutique, innovation
Pirate Life was founded by father and son, Mick and Jack Cameron, and Jared Proudfoot in 2014 in Adelaide, South Australia. It has grown to be a leading craft brewer, producing award-winning beers predominantly for the Australian market, with exports to New Zealand, the United Kingdom, Singapore and Hong Kong.
In late 2017, Belgian-based brewing company Anheuser-Busch InBev (AB InBev) acquired Pirate Life Brewing, adding it to its stable of more than 500 beer brands.
The Government of South Australia has been working closely with Pirate Life to maximise AB InBev’s investment in SA.
Pirate Life is investing $15 million into a world-class brewery and bar venue that will be created at Port Adelaide’s historic woolstores. The brewery features a new state-of-the-art brewing plant, with 100 per cent of its purchased electricity to be sourced from renewables by 2025. The new high-tech facility, which will be one of the largest craft breweries in South Australia and create more than 80 jobs in the brewery and hospitality venue.
The State Government will contribute $2 million to the historic site’s redevelopment through the Economic Investment Fund.
With plans to become one of the largest craft breweries in Australia, Pirate Life has ambitions to expand the new brewery into the future – with the site offering ample room for growth. The new Barlow St site will almost quadruple Pirate Life’s annual production to more than 11 million litres.
The company’s Hindmarsh brewery is transforming it into an innovation centre focused on research and development, training, and the production of specialty beers.
Pirate Life Chief Executive John Phinney said the decision to choose Port Adelaide and expand the business in South Australia was reinforced by the support received from the State Government.
“Pirate Life is proudly South Australian, so we’re stoked to be partnering with the Government to create jobs in Port Adelaide and grow the South Australian economy,” said Mr. Phinney.
“It has been a great experience partnering with government and we couldn’t be happier about building what will be Australia’s best craft brewing destination in Port Adelaide. We are proud of the history we’ve built and we intend to make sure our growth and upcoming endeavours are a part of both Port Adelaide and South Australia’s future.”
“This project will help us deliver on our goal to continue making the best beers in Australia. We are incredibly excited about getting those beers into the pubs, fridges, and hands of our friends all around Australia and the world,” said Mr. Phinney.